← tunnelsopenstartup epistemicsen

The 'overnight success' narrative destroys useful failure data

Problem
Startup post-mortems are written after fundraising or acquisition. The real failure reasoning disappears.
Hypothesis
Branching decision logs written during the process have 10x more signal than retrospective post-mortems.
Weakness
Survivorship bias in who writes post-mortems at all. Also: most founders won't log while actively struggling.
Next step
Find 3 founders willing to log weekly decision branches for 6 months.
Branch log
keptReal-time decision logging vs retrospective writing
rejectedBuilding a post-mortem database — already exists (e.g., Failory), low signal
why it turnedTalked to 2 founders: both said their mental model changed significantly within weeks of a pivot. Retrospectives miss the pre-pivot logic.
unresolvedPrivacy problem: founders don't want to log publicly while failing.
Impact
→ triggered 1 connection
→ rediscovered 3 times
Connections
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